balances ... first report balances continue but I take this opportunity to make you a little Feedback on the first days
kiwiboo.com (new name used for my family blog on private sales): YES
•
, it exploded the day of sale and subsequent
•
NO, it has not reached the 50,000 visitors for the following reasons
Until April, kiwiboo was on a shared hosting at 1and1 which posed no problems Access to the day whereas the host site used too many resources shared cut valves and forced a switch to a dedicated server ... (It's heartbreaking for a blog enthusiast now pay 10 times more to continue to exist ...)
The only snag is that this server does not have the same capabilities as the basic accommodation and is therefore not a optimal attendance ... Thus the catalytic June 25, access was nearly impossible at certain times, far too long.
The increase is still significant and leads to various findings: • Rush the day of the sales but also differs from the second last week. Indeed, consumers now accustomed to waiting for the second period to benefit from better promotions
• The 2nd markdowns are more precocious and attractive (- 80% in the 3 Swiss and Kiabi after 1 week of sales) •
very large increase in footwear sales
• sponsored links, natural links and affiliations remain the access point if the majority was not a client file
worthy of the name in google • Queries are becoming increasingly accurate, no longer limited to the brand name (eg balances swimwear Etam, converse on sale, table tennis decathlon balance ...) and little concern for spelling (eg birkenstock balance during the balance of lingerie ...) where evidence of good work the keywords and content to allow some errors from time to time as would the Internet ...
Discounts stronger and earlier recruitment of more and wider so expensive ... when is it to profitability with an acquisition cost that does not necessarily decline during sales? Most E-Merchants fashion and accessories for 40 to 60% of their sales during sales and promotions without any explosion in the average (60 to 90 euros).
A little calculation showing the risk if it is not performing pre-sales:
For a site (pure multi-player) producing 10 000 textile sales per year with 60% of sales before sales: BEFORE SALES AND SPECIALS CA resale (sales for 6000 basket of 75 euros): 450,000 euro purchase
Budget: 180 000
acquisition costs (...) = 70 000
SALES AND SPECIALS CA resale (sales for 4000 keeping the same average basket): 300 000
Budget buying: 240 000 euro (base 50% discount and the largest number of articles per sale)
acquisition costs (15%) = 45 000
costs, salaries (2-3 min), taxes and charges: 215 000 euros ... somewhat at random but must not be as far from 20 sales a day, it climbs quickly
Result = 0 without counting unsold
exaggeration can be and it concerns a merchant who has sold more 60% of its items during sales and promotions to -50% ...
Successful sales, private sales and other promotions on the Internet may push merchants to store these operations ... with the result above.
Unless you are a wholesaler, we can build on the 2 tables ... but unfortunately balances generate so many visits that we can not do without it to increase its customer database ...
