Private sales are going so badly for small sites? We already talk about shoppingactu.com, the end of the year looks difficult.
Several indicators led us to this conclusion:
1 • Since the beginning of the year Tooluxe.com, lesccrosdushopping.com have disappeared from the scene ... Flowuzz.com a small site dynamic and creative does more news ... shoppingprive.com and fashion-paradise.fr did not resume sales in September ...
Good news ... Espacechic.com should review the day on Wednesday and to finally compensate customers of undelivered early ...
These are all files of consumers who will leave in the wild but also thousands of vouchers that will lose sponsors who had forgotten to use them before the closures ...
The larger sites that have bought their databases should honor these vouchers ...?
In any case, subscribers will be vigilant because more than 50% of harvested addresses are not used: some registrants has not expressed the wish to receive other offers ... (And it is forbidden to accept the default)
2 • 24h00.fr launches its own guide private sales - Domain until now reserved for bloggers who round up their monthly income - and put the means in communication (adwords. ..).
- These guides private sales (kiwiboo, shoppingaddict, shoppingactu, venteprivates ...) are becoming essential to the launch site and have the best positions in search engines ... The principal amount will become more professional in a structure and some will find themselves vulnerable if large funds are used to compete.
- Initially, this raises questions about the economic model of the site lerendezvousdesventesprivees.com ... It highlights sites of competitors 24h00.fr!
But the world and attracts the world that their approach will be especially beneficial to qualify their files (they will know which subscriber is on which site and what brand it waits ... and more!)
- Stranger still, a part of sites that they put forward, they give their own email sponsorship? may be to retrieve coupons ... :-)
expected the reaction of vente-privee.com, which asked the "smaller" bloggers no longer connect to the brands they are selling private ...
course, as do private sales guides ... an implicit agreement is likely.
3 • Costs acquisitions are at the heart of war ... This week against the arrival of lerendezvousdesventesprivees.com site, bidding on the words around to "private sales" exploded ...
Protectionism or intimidation? we went in 1 week from 0.15 cts to 0.80 the keyword cts .... Enough to discourage the little ones!
The affiliation system has its limitations and many abuses are updated, especially related to tracking and duration of validity for the award of a sale.
Pay per lead is in favor of big sites that are co-registration offer or mass entries ... but whose quality brings only very little processing.
sites of private sales so have large databases of email, part of which is obsolete.
other hand there are the guides private sales that turn a sales leads for 4 ... but the systems do not encourage affiliation to this result because they create loyalty with their newsletters and requires 3 / 4 months before processing ..... No affiliation platform does not retain the info on the affiliate so long ....
By professionalizing and exchanging them, the guides are now aware of their power ... With an acquisition cost to be profitable, about 20% of private sales sites are well advised to take into account the affiliates that bring qualified traffic ...
