Like 24h00.fr, the private sales site vente-privee.com should eventually operate its subscriber files ....
Unlike other sites, they have a legal approach 99% and above 99% Ethics in asking this week by email to its subscribers if they wish to receive offers from their partners.
The announcement of "gifts" related to the reputation of the site and the number of active clients ensures a high return. A small flat
still, small curious like me who click on the email are automatically entered ... and have to go into their accounts to uncheck the option: "I want to receive email offers and gift brands and retail partners-privee.com.
So far the site indicated that data collected were not disclosed to third parties and the technique of recruiting prospects Opt'in allow them to rent their base.
question is whether they will 24h00.fr as "water" regular subscribers email advertising ... the risk of creating a saturation!
Facts and Issues:
- For many months, vente-privee.com calls its base by asking each buyer of its competitive profile (noting that in addition, they know buying habits of their customers)
>>> It does not shoot all of a sudden their base and focus better.
- Will they send their emails with a leading "sale-privee.com"
>>> but it will not be necessary because they have a real file opt-
- Will they simply rent their base?
>>> might be too intrusive!
- Will they create a label "VP cheap" and maybe a shopping site councils (ROSEBUZZ?? Or kiwiboo bis ...........)
>>> c ' is the track that I prefer! because it will allow VP to better identify their customers whether buying discount in purchasing season and especially to make the home more transparent and give more credibility ...
Bet is economically interesting, but the question is whether the gains associated with the use of this database will fill the exasperation of people ... and unsubscribes.
(estimated earnings for a shot of 1 million addresses (skilled) = 10 to 20 K €)
Besides, how will the delisting? Is it that if I unsubscribe from a mailing to mark VP Detergent, it removes me from their file??
to follow ...
