With the race leads, websites are now participating in the devaluation of Emails ...
Today there is no real legislation that will delineate the misuse of email and it is no longer limited to companies spameuses based in foreign countries ....
I did a little experiment by registering (not opt-partner) on a number of sites with custom email addresses.
She started 2 years ago ... Strangely, some of the sites I tested, which are mostly private sales sites which have not been successful have simply hired or sold on those places ...
course, there could also have employee dishonesty because a file of one million and more skill comes on a USB stick ... even in an email ...
result, I end up with hundreds of offers each day from different sites ....
And when a box of monetization of leasing to another email box monetization email ... we get out more!
is currently the case but I would mention no names ....
What consequences?
1 - Fed's consumer unsubscribes everywhere
2 - too spammed emails that are no longer used
3 - Lack of interest in email ads ... So drop the opening rate
4 - Development through hosting antispam solutions that affect even those who are "rule ".... you name it!
Boxes emailing begin to respond with mailing servers dedicated to those who file a "clean" and who will not stand spam from others when the server is shared ...
it has a price ... and ultimately it is the most honest banquent for others!
To continue my little experience, some of these emails are now pointing towards a test of my gmail addresses.
Without making special handling, the majority of emails I receive come directly from Gmail spam ....
is reassuring but it still requires time to time to purge ...
When will a law that requires double opt-in ... or implement a system that validates the purge unwanted emails?
The best example I know today in terms of desired email is feedburner ...
1: we enter his email
2: one with a valid captcha
3: you receive an email requesting confirmation
4 ... is confirmed!
I do not know any site that goes far in this process ... reminder, feedburner is a solution that allows sites with an RSS feed to send when there's a new publication, the contents of those subscribing to it .... FREE!
Many blogs use this solution (for shipments of over 70 000 emails per day) ... only downside, he should have registered via feedburner to receive e-mails ...
But when we know that a site selling online medium sending more than one million emails per month pays between 0.5 and 0.8 CPM ... there is a genuine effort to improve its economy ROI.
Other companies are trying to grow the practice to offer a discount of emails ... and as the email loses value, it will be a must!
My annual pilgrimage to the living room emarketing reinforces my position is that the market is still immature, unprofessional advertisers side, everyone thinks of the Eldorado of ecommerce ... . and there will be many disappointed in 2 to 3 years!
The market is mostly flooded with pseudo-pros who benefit from the incredulity of some advertisers to sell their strategies found in 3 clicks on the web! ...
This will be my next to a dedicated section (when I have time), but anyway, I saw the recommendations referencing billed from 5 to 10000 euros to say the tags H1, H2, ... set of meta tags and content ... ??
From my side, I'd fire the webmaster who did not! (Unless you do not give it the time to do it )....
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